The purpose of SEO reporting is twofold: First, an SEO report are often wont to identify areas of your site that need improvement and secondly they will be wont to monitor progress and measure impact.
Don’t worry, we won’t stop there. If you’re new SEO we’re getting to be exploring the role of SEO reporting, why it’s important, what it should include, and assess how it can help together with your overall SEO strategy. So let’s start from the start .
Do We Need SEO?
Yes. Did you recognize that there are over 4.6 billion webpages on the web today? That’s tons of competition. The bad news for website owners is that this figure grows daily, but the great news is that SEO is perhaps the foremost effective thanks to improve your site – making it more visible and highly competitive.
SEO is that the process of optimizing various elements across your site (and faraway from your site) to reinforce the experience for both users and search engines. Without SEO, sites can perform badly and never make it thereto coveted no 1 spot in program results pages (SERPs).
More importantly, SEO ensures:
Your site are often crawled and indexed: Search engines use ‘bots’ to crawl your site. They then stores information about the the pages it finds in their indexes.
The best user experience: Penguin, Panda, Hummingbird and mobile first indexing work to make sure that site owners provide the simplest possible experience for his or her users.
Improved rankings: Let’s face it – this is often everyone’s goal. Search engines reward quality, high performing sites, which is why SEO is so valuable. If you optimize your site, it’s likely that your site will rank highly in SERPs.
Increased traffic: If you’ll get your site to poll position then it’s pretty likely that you’ll see a rise in traffic. Reports show that top results typically achieve a 30% CTR.
SEO Reporting for Site Analysis
To identify the areas that require improvement across your site you’ll got to execute an initial SEO report or audit. you’ll either do that manually by browsing our SEO checklist for any site, otherwise you can use a tool which will assess your site for you.
An auditing tool should examine key areas of your site including:
On-page elements
An assessment of your website’s or page’s SEO help search engines to work out the content of your pages.
Technical elements: These include title tags, meta descriptions and assess whether H1 tags are getting used appropriately (1 per page, unless you’re using HTML5).
Indexed pages: this enables you to see that each one your site’s pages are being indexed by search engines. If the amount here is dramatically different to what you think that it should be, you ought to check out potential causes.
Links: what percentage in-page links are there? Are broken links being detected?
WWW resolve: have you ever set your prefered domain within the relevant webmaster tools.
URLs: Use Google Search Console’s URL parameter tool and take away underscores (_) from your URLs.
Mobile friendliness
When Google detects someone searching the online on a mobile device, it ranks websites consistent with how mobile friendly they’re . Your SEO reporting should assess a website’s…
Responsive design and/or mobile viewport presence
Mobile page speed and make recommendations about the way to optimize
Mobile compatibility
Font size
Touch screen readiness
Usability
As mentioned above, Google likes websites that employment well for users. SEO reporting should include things that enhance the user experience like:
Favicons
Custom 404 pages
Doctype declaration
Language specified
Use of Structured Data Markup
SSL secure (HTTPS)
Backlinks
Backlinks are a robust ranking signal and will therefore be assessed for quality. Use a tool to explore:
The number of backlinks
How many backlinks your competitors have
Quality of backlinks
Number of referring domains
Social
Audits should also explore how successful you’re across social media platforms like Facebook, Twitter and Google+. Connect your accounts in order that these are often properly assessed and monitored. Adding the sameAs property to your semantic markup will help search engines make the connection between your website and your social media profiles.
Site Crawl
A tool with an SEO crawler feature are going to be ready to highlight any crawling issues such as:
Duplicate content: this will be detected in page content, titles and meta descriptions
Thin content: If content is just too thin then the probabilities are the keyword density are going to be poor. Check and rectify any thin content found.
HTTP Status: Looks for pages that return any HTTP codes that would indicate issues
Indexing: Identifies any pages which will not be indexable and provides an evidence why
Canonical URLs: Identifies pages that contain canonical tags and therefore the canonical URL
Keyword rankings
Assessing where your site ranks for specific keywords is significant . Good SEO reporting for keywords should include:
The keyword you’re targeting
Its landing page
Current ranking
Previous ranking, and alter in position
Search volume
If you’re creating a fanatical SEO report only for your keywords, you ought to also include report on your competitors’ rankings.
SEO Reporting for Monitoring Progress
Whether you produce weekly or monthly SEO reports you’ll want to watch the impact of your optimization efforts. once you implement something flagged up by your report run the review again to ascertain what effect it’s had.
If you’re unsure what you ought to be including in your SEO report make certain to see out our guide constructing a template for reports. Use an equivalent template whenever you conduct a report in order that improvements are often easily monitored and measured.
Key Points for Your Report
Make sure that your report includes tangible benefits to the work administered on your site. These will include:
Changes in web traffic: Use Google Analytics to live changes within the number of tourists . because the visibility of your site improves you ought to see a rise in web traffic. check out the traffic sources. Has the traffic from ‘organic’ sources (people finding your site through search engines) increased? you’ll also monitor your landing pages to ascertain how users enter your site. If you’re optimizing these landing pages then web traffic through here should also improve.
Rank position: Monitor any changes in rank position (where your site ranks for specific keywords), as this provides you an honest indication of how effective your efforts are . The Keyword Tool in Woorank will show you ways keywords perform over time to form this easier to watch – handy!WooRank Keyword Tool rank tracking
SEO Score: once you first conduct your audit you’ll tend an SEO score. this will either tend as domain authority, page authority or as a score between 0-100. With Woorank you’ll easily see your progress by watching this score which changes as you optimize your website.
Finishing Up
Hopefully, you’re not left wondering, ‘what is SEO reporting?’
We have identified that SEO is that the best thanks to improve your site for both users and search engines and is effective at getting your site ranking higher and increasing web traffic.
SEO reports are an important way of checking out what and the way to optimize your site. Use these reports to initially prioritize optimization, by evaluating which areas are getting to have the most important impact on your site. Remember that it’s worth using an efficient auditing tool to conduct reports and measure progress as you go. These also can be extremely valuable if you would like to justify a budget spend or time spent performing on SEO.