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The purpose of SEO reporting is twofold: First, an SEO report are often wont to identify areas of your site that need improvement and secondly they will be wont to monitor progress and measure impact.
Don’t worry, we won’t stop there. If you’re new SEO we’re getting to be exploring the role of SEO reporting, why it’s important, what it should include, and assess how it can help together with your overall SEO strategy. So let’s start from the start .
Do We Need SEO?
Yes. Did you recognize that there are over 4.6 billion webpages on the web today? That’s tons of competition. The bad news for website owners is that this figure grows daily, but the great news is that SEO is perhaps the foremost effective thanks to improve your site – making it more visible and highly competitive.
SEO is that the process of optimizing various elements across your site (and faraway from your site) to reinforce the experience for both users and search engines. Without SEO, sites can perform badly and never make it thereto coveted no 1 spot in program results pages (SERPs).
More importantly, SEO ensures:
Your site are often crawled and indexed: Search engines use ‘bots’ to crawl your site. They then stores information about the the pages it finds in their indexes.
SEO Reporting for Site Analysis
To identify the areas that require improvement across your site you’ll got to execute an initial SEO report or audit. you’ll either do that manually by browsing our SEO checklist for any site, otherwise you can use a tool which will assess your site for you.
An auditing tool should examine key areas of your site including:
On-page elements
Technical elements: These include title tags, meta descriptions and assess whether H1 tags are getting used appropriately (1 per page, unless you’re using HTML5).
Responsive design and/or mobile viewport presence
Favicons
The number of backlinks
Site Crawl
Duplicate content: this will be detected in page content, titles and meta descriptions
The keyword you’re targeting
SEO Reporting for Monitoring Progress
Whether you produce weekly or monthly SEO reports you’ll want to watch the impact of your optimization efforts. once you implement something flagged up by your report run the review again to ascertain what effect it’s had.
If you’re unsure what you ought to be including in your SEO report make certain to see out our guide constructing a template for reports. Use an equivalent template whenever you conduct a report in order that improvements are often easily monitored and measured.
Key Points for Your Report
Changes in web traffic: Use Google Analytics to live changes within the number of tourists . because the visibility of your site improves you ought to see a rise in web traffic. check out the traffic sources. Has the traffic from ‘organic’ sources (people finding your site through search engines) increased? you’ll also monitor your landing pages to ascertain how users enter your site. If you’re optimizing these landing pages then web traffic through here should also improve.
Finishing Up
We have identified that SEO is that the best thanks to improve your site for both users and search engines and is effective at getting your site ranking higher and increasing web traffic.
SEO reports are an important way of checking out what and the way to optimize your site. Use these reports to initially prioritize optimization, by evaluating which areas are getting to have the most important impact on your site. Remember that it’s worth using an efficient auditing tool to conduct reports and measure progress as you go. These also can be extremely valuable if you would like to justify a budget spend or time spent performing on SEO.