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The key to making good SEO reports is deciding at the start what you would like to report on. regardless of what stage you’re at in your SEO, or whether you’re doing weekly or monthly reporting, there are six belongings you should track altogether of your reports.
Website traffic
Ideally, you’ll be tracking website visits, also as new visitors, on a monthly and weekly basis.
Website visit tracking in SEO report
Audience engagement
You also got to be tracking user behavior on your site like pageviews and average time on site. These metrics offer you insight into what proportion your audience engages together with your website and content – something that Google looks at also .
Traffic source
Social media
If your organic traffic is much less than your others channels, you’ve got an SEO problem. Conversely, if it’s way higher, congrats!
Landing pages
Total visits and high audience engagement are great and every one , but conversions is basically where it’s at. Driving conversions is that the whole point, really. Since SEO landing pages are optimized for one keyword (or topic) per page, tracking traffic and conversions by landing page will offer you great insight into the performance and ROI of your SEO.
Pick your most vital landing pages (could be product revenue or profit, conversion rate, or another way you measure value), and track changes in traffic and conversion rate to trace the business performance of your SEO.
Keyword rankings
Keywords absolutely still matter. And keyword rankings do to.
So keyword rank tracking and reporting matters, too.
Now, there are a few of the way you’ll report your keyword rankings. you’ll go the route of including the keywords with the most important changes (both up and down), otherwise you can include just your most vital and valuable keywords.
We recommend reporting on keywords with the most important position changes, as this method will offer you the simplest insight into where things are going right and what could use some extra attention.
There’s a reason we use this method in our Weekly Email Digest.
Top keyword changes report
Technical SEO
Include a neighborhood in your SEO report tracking crawl errors from Google Search Console, 404 errors, bad redirects, and pages disallowed by your robots.txt file.