1. Google Keyword Planner
Google is not any doubt the master of all search engines, with billions of users round the world. Google offers a free keyword research tool – Keyword Planner, which provides invaluable insights to assist get you started.
Google Keyword Planner
This tool was originally created to hold out keyword research for paid campaigns using Google’s AdWords platform. However, it also can be wont to research organic keywords, providing estimated global/local monthly search volumes for keywords (i.e. their popularity) and their competition (i.e. how difficult they’re to rank for) for organic search.
Keyword Planner also can be wont to identify trends and forecasts associated with keyword volumes, also as helping to get ideas for brand spanking new keywords supported a seed list of keywords, or content from sites by adding URLs.
You must have a Google Adwords account to use this tool, but you’ll check in for free of charge . See the Keyword Planner Guide for more information on the way to use the tool to its full potential.
Using the competition and volume data, it’s possible to spot low hanging fruit, allowing you to focus on keywords ‘Medium’ or ‘Low’ competition keywords that have a relatively high number of ‘Global Monthly Searches’ or ‘Local Monthly Searches’, counting on your target audience’s location.
NOTE: The figures provided aren’t 100% accurate. it’s advisable to use other tools so as to collectively choose the simplest keywords for your website’s content.
2. Search Analytics – Google Search Console
You can also filter by query, which is beneficial when watching branded queries, or when watching specific words. for instance , only show keywords that include the term “SEO”. The graph also allows you to identify trends in across the available metrics and compare week-on-week or month-on-month. this will assist you to drill down and monitor progression over time, allowing you to answer questions like “have my branded keywords received more clicks within the last month compared to the previous month?”, “has the CTR improved?”, “did average positions in Google improve?”.
Search Analytics Filters
Answer the general public
Answer the general public may be a useful gizmo to seek out out what questions people are asking Google. Answer the general public works by taking your target keyword or topic and adding interrogatives — who, what, when, where, why and the way — ahead of them.
It then uses Google Suggest to make an inventory of questions that your audience needs answers for.
Knowing what questions people are asking about your topic is vital to making content that matches with the user’s search intent.
Their handy data visualizations will assist you come up with new content and keyword ideas.
Google Search Console
Google Search Console provides an identical tool to Bing’s Search Keywords, but on steroids.
Search Analytics are often found under the ‘Search Traffic’ section and provides details of the keywords that drove clicks to your website, supported data for up to the last 90 days. The difference with Google’s version is that you simply can filter the info to place extra context round the keywords, like filtering by country to ascertain keyword popularity supported country, which may be useful when completing keyword research for websites that service quite one country.
3. Bing Webmaster Tools
Here’s another great reason why you ought to have a Bing Webmaster Tools account. Bing’s tool allows you to get keyword ideas by entering any keyword, with the power to line the country and language.
The tool then returns search volumes, trends and average CPC/Bid data supported up to six months of knowledge from Bing’s program .
It’s important to seem at the keywords that you’re ranking for, also as people who are generating impressions. you’ll be unaware of valuable keywords that your pages rank for on page 2 or 3.
The ‘Search Keywords’ section in Bing Webmaster Tools helps you to spot these gems, providing you with details of the keywords that generate clicks and impressions, along side click-through-rate (CTR) and average positions in Bing.
Search Keywords – Bing Webmaster Tools
SEMrush may be a paid tool, but does allow some free usage which is capped daily. it’s a comprehensive tool that provides you information starting from related keywords and trends, to sites that rank and/or bought ads for the search term.
Free users are limited to 10 queries per day.
Keywordtool.io features a free version that permits users to get related keyword ideas when entering an initial keyword. one among the good things about this tool is that it also gives the choice to pick localized Google domains, along side language, so it are often useful for keyword research for international campaigns.
The tool also features a paid version, which provides search volume, CPC & competition metrics. Keywords can then be sorted by any of those columns.
Ubersuggest may be a useful gizmo that helps you to create out your list of keywords using suggestions offered by Google Suggest.
Simply enter a keyword, choosing your country and search type (web, images, etc.) and Ubersuggest will provide an inventory of related keywords. The tool claims to supply keywords that aren’t available within the Google Keyword Planner.
Once you’ve got your list of keywords, you’ll download or copy and paste them then run them through Google Keyword Planner to seek out out which of them are worth targeting (based on associated search volumes and competition).
7. Google Trends
Another interesting Google product is Google Trends. It provides you with a variety of popular keywords which correspond to your keyword, supported the newest search trends. It also gives you a graphical representation of the changing trends over time, along side the countries and cities the keyword is searched in.