1. Pre-Campaign SEO Reports
Fail to plan and you propose to fail. If you’re anything like me, you’ve probably learned that the hard way. And SEO is not any different.
There’s tons of designing that goes into starting your SEO campaign and one among your most powerful planning tools is your pre-campaign SEO report.
Pre-campaign planning may be a vital step so you’ll
Set accurate and realistic goals
Benchmark your progress
Gain insights into current market conditions
Determine your competitors for this particular campaign
Prioritize time, effort and developer resources
Generated before you begin your campaign, your initial report will evaluate your current:
- Keywords
- On-page SEO
- Engagement with your content
- Backlinks
- Technical and indexing status
If you haven’t done so already, generating your initial keyword reports may be a great opportunity to try to to your keyword research. Knowing the words and phrases people use currently find your pages will offer you good insight into how your audience is brooding about your topics. In fact, your Advanced Review can get this data for you
Once you’ve got this list, it’s just a couple of extra steps to urge some new ideas.
Looking at that list of things to incorporate in your pre-campaign report probably reminds you an entire lot of our ultimate SEO audit. Good eye!
This reporting phase is one part keyword report: it includes rankings for your website and your competitors’ sites. The second part may be a technical and on-page SEO audit of your site that details improvements for:
- Meta tags like page titles and descriptions
- Keyword usage and consistency
- Dead links and/or broken pages
- 404 errors encountered by Google
- Duplicate pages
Fixing these technical errors is step one in your SEO campaign.
2. Ongoing Campaign Reports
Crawl errors resolved duplicate content addressed and broken links fixed?
Check, check and check.
So now it’s time to maneuver onto the continued reporting phase of your campaign. SEO, like with all digital marketing efforts, may be a continuous process. So that, of course, means continuous reporting.
Since your SEO can take a touch while to kick and show results, it’s best for you to interrupt your reporting into two different focuses: short-term weekly reports and long-term monthly reports. this may make sure that you get an accurate picture of your day-to-day performance without losing sight of the large picture.
3. Weekly SEO Reports
Weekly reports track your short-term progress toward your goals. Weekly SEO reporting also has the good advantage of alerting you to any small SEO issues or penalties before they become big problems.
Just like together with your initial reports, you’ll want to catalog keyword rankings, any on-page or technical changes you create , number of indexed pages and audience engagement numbers.
You should also change to big SEO metrics to live the impact you’re having:
Traffic: Measure the amount of total daily visitors also as unique visitors so you’ll control for day-of-week impacts on traffic.
Traffic source: Record every traffic individually to isolate variables and measure how your SEO impacts social and email marketing and the other way around .
Landing pages: this is often where you’ll tie your SEO success to your business success. Track the traffic and conversion rate of your most precious pages (however you select to live that).
Keyword rankings: Track not just keyword positions, but changes in rankings also . this manner you’ll be ready to see where you would like to focus your attention.
User behavior: you’ll get many good insights by tracking how users interact together with your website. Some metrics to seem at include bounce rate, time on site and average pageviews.
Conversions: the entire reason we’re doing this. Track the impact your SEO has on your conversions.
Man that seems like tons to place together. It’s not, really, but we’re all busy. So if you’re a WooRank subscriber, simply check in for your Weekly Email Digest and automatically receive your weekly SEO report right in your inbox.
Monthly SEO Reports
This will sound really familiar, but your monthly SEO report will repose on what you’ve created for your weekly report. In fact, your monthly SEO report will operate very similar to an aggregation of your weekly SEO reports into one template.
Aggregating monthly SEO data is about quite just tracking the performance of your SEO. this is often also where you’ll gain some long-term and big-picture insights. Insights like:
Look at the changes in your top search queries. a rise in branded queries indicates improved brand awareness, something that isn’t necessarily measured in your weekly report.
Long-term changes to your user behavior and engagement metrics indicate success (or failure) of your brand identity, tone of voice and other intangible aspects of your marketing content. It might be you’re promoting the incorrect benefits, or even people have really latched on to your new identity.
Your content’s performance also will tell you if you’ve found your audience or not, or if the personas you created are really accurate.
When it comes time to create your monthly reports, there’s no reason to try to to it yourself. You’ve attend export all of your data from your analytics acquisition report and replica it over to your report template. then do an equivalent for behavior, Google Search Console, and your email/PPC platform.
Or you could just let WooRank handle that each one for you.
Our Premium members have access to our fully customizable PDF report templates. All you’ll got to do is check the boxes for the visitor, SEO and keyword data you would like to incorporate in your report then download.