Kylie Jenner vs. Forbes: the feud nobody noticed coming. Forbes alleged that the members of the Kardashian-Jenner group have reached out over time to make sure the Kylie Cosmetics founder can be acknowledged by the journal — they usually weren’t at all times happy with the protection.
Jenner, 22, launched her magnificence model in 2015. The next yr, sister Kim Kardashian scored a Forbes cowl for the success of her cell sport, Kim Kardashian: Hollywood. In keeping with the enterprise publication, Jenner’s publicists subsequently began “a marketing campaign to ‘get a Forbes cowl for Kylie.’”
Because of this, Forbes was allegedly invited to Kris Jenner’s house and offered Kylie’s tax returns. Whereas the paperwork appeared to show sufficient to place the make-up mogul at No. 2 on the Superstar 100 listing — simply behind Taylor Swift — the outlet wasn’t satisfied.
“However the paperwork, regardless of trying genuine and bearing Kylie Jenner’s signature, weren’t precisely convincing for the reason that story they informed, of e-commerce model Kylie Cosmetics rising from nothing to $300 million in gross sales in a single yr, was onerous to imagine,” Forbes wrote on Friday, Could 29, as half of a bigger story investigating Kylie’s wealth. “After talking with a handful of analysts and trade consultants who additionally discovered the Jenners’ claims implausible, we settled on a extra affordable estimate for our 2017 Superstar 100 listing: $41 million in total earnings for Kylie, good for the No. 59 spot.”
In keeping with Forbes, Kris, who works as Kylie’s supervisor and for Kylie Cosmetics, was “so pissed off” by the report. The journal allegedly heard from the well-known household’s PR group, telling Forbes they’ve “completed a lot.”
Forbes studies that WWD ran a narrative utilizing the household’s paperwork two months later. Kylie, in the meantime, denied Forbes’ story on Friday.
“What am i even waking as much as. i believed this was a good website.. all i see are a lot of inaccurate statements and unproven assumptions lol,” she tweeted. “I’ve by no means requested for any title or tried to lie my approach there EVER. interval.”
As Kylie Cosmetics continued to develop, Kylie landed on the duvet of Forbes in July 2018.
“Thanks for this text and the popularity,” Kylie wrote through Instagram on the time.
Whereas Forbes went on to call Kylie the “youngest self-made billionaire” on the planet in each 2019 and 2020, the outlet revoked the title in Friday’s story, alleging her groups have lied about earnings and cast tax returns to “look even richer.”
Forbes now estimates that Kylie’s private value is slightly below $900 million. The journal notes that greater than a 3rd of her fortune comes from promoting 51 % of Kylie Cosmetics to Coty in 2019.
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