ABC/Eric McCandless
Entrepreneurs Josh Belinsky and Manny Lubin took their wholesome drink firm, Slate, to the Sharks on ABC’s Shark Tank to see if they may get an funding of their enterprise.
Slate is a wholesome drink firm; they make chocolate milk that’s geared towards millennials. The entrepreneurs declare that their lactose-free chocolate milk is wealthy in protein, nutritional vitamins and electrolytes whereas additionally providing an important style.
Belinsky and Lubin pitched their enterprise to Sharks Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and visitor shark Rohan Oz. That is Oz’s final look in Season 11 of the present.
Right here’s what you need to find out about Slate Milk:
1. Each Founders are Lactose Illiberal
Each Belinsky and Lubin are lactose illiberal, so that they wanted a milk that was lactose free and higher than the YooHoo that they remembered consuming as children.
The 2 founders graduated from Northeastern College collectively, they usually thought up the thought of reinventing chocolate milk so they may drink and revel in it. Since nobody else was doing it on the time, they determined to do it themselves.
The entrepreneurs regarded round for opponents or different corporations making lactose-free chocolate milk, however all they may discover have been sugary drinks that weren’t wholesome, resulting in the founding of Slate.
2. They Supply Three Totally different Flavors
On the time of writing, Slate Milk is available in three separate flavors, that are all shipped in aluminum cans.
The present flavors are traditional chocolate milk, darkish chocolate milk, and espresso chocolate milk. Every taste could be bought on-line in a 12 pack, and they’re offered for $35.99.
If somebody wish to check out the entire flavors reasonably than only one, they’ll buy the range 12-pack, which incorporates 4 cans of every taste of milk and can be offered for $35.99. There’s additionally a subscription choice obtainable that cuts the worth all the way down to $29.99 per 12-pack.
3. The Milk is Sourced from Household-Owned Dairy Farms
Slate Milk is sourced from 30 family-owned dairy farms round america.
Based on the web site, “We supply our milk from 30 family-owned dairy farms, right here in america. These farmers care about their animals. Due to this, they’re totally compliant beneath the AWA (Animal Welfare Act) and ensure the cows are properly fed!”
After they get the milk, it’s skimmed, filtered after which blended, canned and heated at their manufacturing facility.
4. Their Milk is a Low-Sugar Choice
Previous to the canning course of, Slate Milk goes by a pure course of referred to as ultrafiltration that filters out the pure lactose sugars in milk.
Every of the cans advertises 17 grams of protein and 120 energy per serving of milk, in addition to 75 p.c much less sugar than is current in common chocolate milk.
All three flavors have 9 grams of sugar per serving, they usually all embody not less than eight grams of added sugar. Based on the Slate Milk web site, common chocolate milk has 37 grams of sugar per serving.
5. They Have been Funded by a Kickstarter Marketing campaign
Like many different Shark Tank merchandise, Slate Milk was funded by a Kickstarter marketing campaign. The marketing campaign promised chocolate milk that had “Much less sugar, extra protein, lactose free, delivered to the doorstep.”
The undertaking had a modest aim of $10,000, they usually exceeded that, elevating a complete of $51,833 based mostly on 1,179 backers. The corporate began in 2017, although the founders took till Might 2018 to begin the enterprise and start engaged on the corporate full-time.
They’d a completed product by December 2018 and launched the Kickstarter marketing campaign in February 2019 with the aim of fulfilling pre-orders beginning in the summertime of 2019. They’d deliberate to launch new flavors within the fall, although these aren’t obtainable on the time of writing.
Tune in to Shark Tank on Might 13, 2020, at 10 p.m./9 p.m. central on ABC to see if the Sharks have an interest on this chocolate milk firm.
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