LONDON – Britain’s pubs could also be shut, however one east London brewer has discovered a novel technique to preserve the beer flowing – by packing his kegs right into a van and pulling pints on folks’s doorsteps.
Driving a white van with the slogan “tactical beer response unit” on the facet, Peter Brown, the director of Forest Street Brewing Co., spends his day fulfilling supply orders.
However reasonably than delivering bins of cans or bottles, Brown fills pint glasses for his prospects out of faucets on the facet of the van.
“It doesn’t match as a lot beer as our bar would do on a traditional Friday or Saturday, however what we do get is the pure pleasure on the shoppers’ faces once they see a chilly glass of beer for the primary time in six weeks,” he informed Reuters.
“The look on their faces is simply irreplaceable.”
Britain’s pubs and bars have been closed for almost two months. Authorities first suggested folks keep away from them, then demanded they shut and on March 23 imposed a national lockdown in response to the unfold of the coronavirus.
Underneath the restrictions of lockdown, foods and drinks suppliers can nonetheless provide supply providers.
Whilst many corporations flip to delivering cans, final month the Society of Impartial Brewers mentioned many breweries had been dealing with closure as beer gross sales had fallen 82 p.c.
Brown mentioned he had seen robust demand for his pint deliveries: he was booked up till the tip of Could and was investigating buying one other van to serve completely different postcodes.
Clients are large followers of the service and one steered that Brown, who already delivers with a bandana over his mouth, ought to add to his outfit to mirror his superman efforts.
“The person’s a hero, easy as that. Not all heroes put on capes, however this man ought to,” mentioned Nick Bateson, a buyer who’s a competition organizer from London.
“Wonderful beer, fast supply, find it irresistible.”