Jeffree Star is not any stranger to controversy.
And the YouTuber, 34, just lately angered followers with the discharge of his death-themed “Cremated Assortment” make-up palette, which many felt was insensitive to launch through the coronavirus pandemic.
“It takes months and months and months, typically a yr plus, to really make a product,” Star mentioned, addressing the backlash in a brand new YouTube video on Wednesday. “There was one thing saying ‘Jeffree, it’s a bit of bizarre timing, there’s quite a bit occurring on this planet.’ That is artwork and I by no means come from a adverse place.”
He continued, “I created this to make individuals smile, I created a model for all of the weirdos and folks that actually didn’t really feel like they slot in. By no means was this created to be offensive, ever.”
The palette options 24 shades of grayscale colours with names like “Grave Digger,” “The Morgue,” “Eulogy,” “Casket Prepared” and extra.
“We’re in a pandemic. Individuals have died and households haven’t even been in a position to see these family members due to COVID-19,” one individual tweeted. “That is distasteful and I’m appalled that some individuals aren’t even seeing it. I used to be for Jeffree Star earlier than this as a result of I assumed he modified.”
“You couldn’t have considered ANY different names? I may give you ten proper now for a Smokey pallet,” one other commented on Star’s Instagram.
A 3rd mentioned, “You have to be very disconnected from the world. Do you’ve gotten any pals/family members that work in a hospital or nursing residence? They go residence broken-hearted from all of the deaths they’re witnessing. Why would you launch this now??”
Star mentioned his personal father, in addition to his two Pomeranian canine who each died previously yr, had been all cremated, including that it’s a “custom in my household.”
He additionally defined that he already delayed the discharge of the palette, which was purported to launch in April, however was unable to push the date again additional resulting from his upcoming releases and for concern of the product expiring.
“I’m by no means discrediting anybody’s emotions,” Star mentioned. “Everyone seems to be allowed to really feel how they need and interpret issues how they do. Simply know that I solely come from a very good place.”
Apart from taking problem with the advertising of the palette, different make-up obsessives complained that the impartial colours are too related to one another, paying homage to City Decay’s Bare three palette and won’t be pigmented sufficient on darker pores and skin tones.
Nonetheless, followers are wanting to get their palms on the most recent launch from Jeffree Star Cosmetics; many joked that they hope extra individuals boycott the “Cremated Assortment” to allow them to really snag it earlier than it sells out.
The palette will retail for $58. It launches on jeffreestarcosmetics.com on Friday, Could 22, at 1 p.m. EST.